April 22, 2004

Software subscription model gathers momentum...

A CNet article from April 1, Software subscription model gathers momentum, a growing acceptance of software subscription over traditional licensing.

I think this is a good thing for a number of reasons.

First, it keeps the customer in the loop.

Second, it shrinks the loop, providing better feedback from customer to provider.

Third, it creates an incentive for software producers to be more responsive to customer needs/desires/wants.

In short, it makes it possible to have clients "pull" value from the software development system, instead of having it "pushed" onto them. It gets cheaper to produce software. And maybe ... just maybe (though I don't hold my breath)... we can take the hype out of the product release ritual and instead introduce the notion (just think of it!) that one purpose for a release is to illicit feedback from the customer.

... ummmm...

... maybe not!


Posted by mhamman at April 22, 2004 04:04 PM